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4 years (full time)


10 + 2 with 40% + (in any stream)

Certificate Type

Bachelor Degree

Degree Issuing Authority

Bengaluru City University

Programme Overview

BVA is a four-year intense degree offered by the JD School of Design at Bengaluru City University (BCU) that teaches students the principles of graphic design. The curriculum employs a methodology that stimulates creative and critical thought regarding the numerous techniques and technical aspects of graphic design practise. The programme pushes students to question and develop novel approaches.

This course will assist you in comprehending the role of design in an educational and industrial setting by analysing the characteristics that have influenced its practise. This will assist students to understand the evolution of design over time. We strive to prepare designers for the future.


Harshita T- BVA in Graphic Design

So far my experience in JD School of Design has been great , all my mentors and friends are very helpful and supportive of my choices
JDSD has many other courses like fashion , interior which exposes us to explore more in my field
Classroom Facilities Gain Insights Design Facilities & Studios Technology Training Learn with Experts Learning Out of the Box
Hone skills and strengths The library and resource center Labs and technical spaces Computer lab and 3D printing lab. Specialized tutors and renowned specialists Industry visits, projects, etc.

Program Objective

  • The objective of graphic design is to introduce students to a dynamic and ever-changing area that gives them with the tools to expand their understanding and practice’s potential.
  • The program’s curriculum is unique and experimental, instilling in students the confidence to challenge established practise techniques by questioning existing and traditional practises and broadening their perspectives.
  • The programme gives students with a historical and theoretical understanding that enables them to assess impacts on and identify aspects influencing, for example, responsive qualities of digital design; all of which are valuable skills when working with significant digital graphics issues.
  • Students are also encouraged to learn about the ever-changing technological landscape.
  • We urge them to push outside of their comfort zones and attempt new things as they search for ways, such as employing new media design to attract clients while mastering the intended effect they wish to achieve with a commercial, business, or service company.
  • Additionally, the curriculum emphasises the development of entrepreneurial skills to enable students to sustain creative activity.
  • In addition, many discussions, seminars, workshops, and other chances for real-world industrial projects contribute to a well-rounded educational experience for the students.

Learning Outcomes

The BVA/B.Des. in Graphic Design aims to develop:

  • Graphic artists who have graduated from BVA show that they have gained skills in design and illustration, which help them to create effective advertisements, web pages, book covers, posters, instruction manuals, and more.
  • Their work proves their thoughtful application of theory through knowledge of concepts such as space/primaries colors, color theory, emotional intelligence/empathy, and composition.
  • They also seem to use their emotional intelligence and sense of empathy to combine certain media elements into more complex products.
  • Graduates demonstrate critical thinking skills during the planning stage of their projects by determining goals and expectations, creating inspiration boards, and taking the best features of each one to enjoy maximum effect while keeping unnecessary ones away.
  • As a designer, it is vital to communicate effectively with team members. These days, there are quite a few ways you can do that. And these aren’t just methods applicable to verbal and written forms like before – now visual art is also a part of the curriculum. So whether you’re creating posters or ads, comics, illustrations, paintings or logos, characters or models, the most important thing is that you know how to convey your message correctly, so your audience will understand what you are trying to say.
  • Think of this quote often: “The picture is worth a thousand words.”
  • Understand the design philosophy, theories, data collection, analysis, and application in a chosen study domain.

Semester 1

  • Design Fundamentals I
  • Drawing Fundamental I
  • Design Language I
  • Language I
  • Language II
  • Digital Fluency
  • Yoga
  • Health & Wellness

Semester 2

  • Design Fundamentals II
  • Drawing Fundamental II
  • Design Language II
  • Language I
  • Language II
  • Environmental Studies
  • Sports
  • NSS

Semester 3

  • Graphic Design & Communication I
  • Basic Typography
  • Digital Media I
  • Graphic Design Elective I
  • Language I
  • Language II
  • Constitution of India
  • Sports
  • NSS

Semester 4

  • Graphic Design & Communication II
  • Advance Typography
  • Digital Media II
  • Graphic Design Elective II
  • Language I
  • Language II
  • Artificial Intelligence
  • Sports
  • NSS

Semester 5

  • Graphic Design for Print, Web
  • Instructional Design
  • Advertising Design Theory
  • Open Elective I
  • Graphic Design Elective III
  • Skill Enhancement Course
  • Sports
  • NSS

Semester 6

  • Advertising Design & Media
  • Packaging Design & Printing Technology
  • Theory Visual Communication & Media
  • Open Elective II
  • Graphic Design Elective IV
  • Professional Communication
  • Sports
  • NSS

Semester 7

  • Graduation Project I
  • Portfolio Development
  • Design & Management
  • Design Thesis
  • Open Elective III

Semester 8

  • Graduation Project II
  • Internship

Career Opportunities

  • Graphic Designer
  • Surface Pattern Designer
  • Branding and Marketing Manager
  • Packaging Designer
  • Communication Designer
  • Publication Designer
  • Curator
  • Multimedia Artist/Animator
  • Web Designer
  • UI/UX Design
  • Photographer
  • Cinematographer


Industry tie-up

International Collaboration


Is it compulsory to participate in campus events, displays, and open houses?

Yes, it is compulsory and an integral part of the curriculum.

Will JDSD bear all the expenses for study trips?

The cost of the study trips can be

  • Students should pay the trip charges if it is not included in the annual tuition fee charged by the school.
  • Study trips planned by students for their research will not be funded by the school if this is not part of the curriculum.
What is the basic Admission requirement for BVA/B.Des. in Graphic Design?

Students should have passed 10+2 with at least 40% Marks.

Is there any lateral entry provision for BVA/B.Des Graphic Design?

No, there is no lateral entry provision for a bachelor course in Graphic Design.

What are the Career Opportunities after the Graphic Design course?

The opportunities for graduates in BVA in Graphic Design are the following but are not limited to:

  • Web Designer
  • UI/UX Design
  • Surface Pattern Designer
  • Publication Designer
  • Photographer
  • Packaging Designer
  • Multimedia Artist/Animator
  • Graphic Designer
  • Curator
  • Communication Designer
  • Cinematographer
  • Branding and Marketing Manager
How many seats are available for BVA/B.Des in Graphic Design?

There are 25 seats for BVA/B.Des in Graphic Design.

Can we expect admission beyond limited seats?

Yes, we do provide admissions beyond seats with respect to the availability of the batch. 

Do you provide scholarships for students?

No, we do not provide any scholarship to any student. 

Is there any rebate for Army Personnel?

Yes, we offer a 5% rebate in fees for Army Personnel only.

Do you provide education loans?

We provide all supportive documents that will help students to get education loans. 


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JDSD will make every effort to deliver the Course and services indicated in this Output. JDSD may be required to add, remove, or modify the material of your Course in order to comply with relevant law or unforeseen events, or to meet the most recent standards of a commissioning or accrediting authority, or in response to student input. JDSD strives to notify you of any modifications as soon as is practical.

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