Ashaank Pereira
BSc in Interior Design, Bangalore
Project Mulibrie – JD Design Awards 2024
Ashaank Pereira, a student in the BSc in Interior Design & Decoration programme at JD School of Design in Bangalore, has won the JD Design Award for Best Concept of the Year for his work titled “Project Mulibrie.” While this concept work is futuristic, it portrays a world in the future where concrete structures and relentless advancement in construction have limited the impact of the environment on over-bearing structures.
ILLUSTRATIONS
“Project Mulibrie” as a term brings out an emotional intuitiveness and provokes the thoughts of what it would be like to be able to teach children about such basic facets of life as flora and fauna in the same way one can explain the film to a generation that has grown up with digital cameras or written letters to children on WhatsApp. The project scrutinises present architectural and urbanisation trends and tries to unveil the regression that implies the diminution of farm animals due to extensive farming and other industrial processes and the encroachment of concrete forests on bio-habitat.
Capturing the spirit of Mulibrie, Ashaank now looks at Brutalist and Biophilic design ideologies and presents them as two poles. Low murder architecture is the opposite of the Brutalist style, which involves rough and crude biases of materiality, compared to biophilic architecture, which is the integration of nature into the built environment. This fascinating synthesis makes it possible for Ashaank to create spaces that can facilitate the illustration of the two opposing but juxtaposed facets of artificial ornate patterns and the natural elements in the works that promote environmental conservation.
JDDA 2024
Ashaank Pereira’s “Project Mulibrie” may be described as more than just a design proposal; it is a work of art that substantiates the concept of “future fiction.” This section discusses the specific potential future based on the existing actions and puts forward a call for a change in behaviour towards the environment. The practice implements Brutalism with futuristic Biophilism, as the aesthetics of the project emphasise the potential for harmony between humans and nature while at the same time having a dystopian feel. Ashaank has derived ideas from modulating silhouettes and pseudo-realism, which provide a technique of using simple curved and straight lines and making artificial shapes of a thing to represent an active or animated form. Here, formal and creative fun is embarked upon, whereby real-life objects are defined in a fun and meaningful way.
This experiential space pays tribute to lost trees and animals and sends a rather stark message about unsustainable urbanisation. Mulibrie is thus a hopeful museum of the future—a reminder of what could be gone if solutions are not sought and applied immediately to correct humanity’s unsustainable exploitation corridor. Ashaank Pereira brought a new perspective with his work and promoted a new vision to consider nature in more detail, which is why ‘‘Project Mulibrie’’ deserves to win the JD Design Award for Best Concept of the Year.
Ashaank Pereira
BSc in Interior Design, Bangalore
www.jddesignawards.com