The Course

BVA/B.Des. in Product Design

Let your designs redefine products of the future!

Bachelor Degree | Bengaluru

These undergraduate programmes are designed for participants looking to enter the design world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.



4 years (full-time)


10 + 2 | PUC | Higher Secondary Education with 40% (in any stream)

Certificate Type

Bachelor Degree

Degree Issuing Authority

Bengaluru City University

Programme Overview

Students are encouraged to examine how to create solutions to satisfy the requirements of end-users. It allows them to sharpen their creativity by evaluating how an object functions by gauging human behaviour. The extensive curriculum is intended to educate students on the nuances of the product design discipline and the emphasis placed on functionality due to the importance of designing practical products.

  • BVA/B.Des. in Product Design aims to impart theory and fundamental concepts of design. It teaches students the interaction of technology with the concepts employed in product creation. The programme teaches students to comprehend various visual and tactile concepts.
  • Students are encouraged to incorporate numerous media during the production practice session.
  • They are also encouraged to recognize prospects to use in their projects to increase their knowledge of alternative methods of creating work.
  • Through industry trips, students are provided with opportunities to discover and produce technological works.
  • Students will be able to grasp global sustainability initiatives by analysing core methodologies while handling real-life issues.
  • Analytical talents and the capacity to accurately assess a situation and identify potential areas for improvement. These skills are crucial for success in the field.
  • Build a teamwork mentality which allows to combine ideas and opinions to improve the product. This allows students to obtain different perspectives and come up with a cohesive solution to build a better product.
  • Creative thinking wherein the modes of problem solving can be applied to evaluate the current issue and devise a solution that will be more effective in the future.
  • Objective analysis of a thinking The more critical or dubious we are of our accomplishments, the easier it is to identify where errors have been made – don’t forget to use your imagination!

Semester 1

  • Language – I
  • Language – II
  • Open Elective
  • Design Language – I
  • Design Fundamental – I
  • Drawing Fundamental – I
  • Skill Enhancement Course
  • PE – Yoga
  • H&W

Semester 2

  • Language – I
  • Language – II
  • Open Elective
  • Design language – II
  • Design Fundamental – II
  • Drawing Fundamental – II
  • Skill Enhancement Course
  • PE – Yoga
  • H&W

Semester 3

  • Language – I
  • Language – II
  • Open Elective
  • Product Design thinking
  • Models, Mock- ups and Prototypes
  • Technical Drawing
  • Skill Enhancement Course
  • PE – Yoga

Semester 4

  • Language – I
  • Language – II
  • Constitution of India & Human Rights
  • Design Ideation
  • Materials and Manufacturing Processes
  • Digital Methods
  • Skill Enhancement Course
  • PE – Yoga

Semester 5

  • Design Ethnography
  • Human Factors, Ergonomics and Interface
  • Product digital rendering 1
  • History of Industrial design
  • DSE 1 – Camera and Film Editing
  • VOC1 -Vocational Course 1
  • SEC 4 – Cyber Security

Semester 6

  • Digital Skills and Fabrication
  • Introduction to UI Design
  • Product: Furniture design
  • Theory of design
  • DSE 2 – Game Design”
  • VOC2 – Vocational 2
  • SEC (2)/ Internship (2)

Semester 7*

  • Graduation Project I
  • Portfolio Development
  • Design Studio Management
  • Open Elective III
  • Design Thesis

Semester 8*

  • Graduation Project II
  • Internship
  • JD Design Awards

(Note – 7th and 8th Semester is as per the 2023 syllabus. Subject to change as per confirmation from the University.)

  • Case Studies– Explore the application of knowledge gained to real-world industry scenarios.
  • Industrial Visits– These trips acquaint students to the trends and requirements of the industry.
  • Self-Study– It acts as a beneficial tool to aid in classroom learning to explore subjects independently.
  • Classroom Lectures– Through lectures the students are provided with vital terms, facts and concepts.
  • Seminars– Presented by industry experts it is a gateway to learn from experts and helps to develop a broad perspective.
  • Studio / Workshop / Laboratory / Practical Sessions– Students gain insights into the technical areas that demonstrate diverse skill sets of the industry.
  • Demonstrative– Applied for necessary practical subjects.
  • Group Work– Is a dynamic and effective way to develop strong learning.
  • Internal Assessments– Provides an evaluation of students’ learning progression during the entire length of the course.
  • Projects– In-class and independent research projects undertaken to demonstrate students’ depth of understanding of the subject.
  • Semester Examinations– Assessments that test students’ knowledge and skills.
  • Presentations– Utilised for some subjects. It assesses students’ understanding and allows them to show their communication skills, proficiency, reasoning and to support the findings that are being presented.
  • Portfolio Assessment– This is used in few subjects and is a curation of work that showcases their learning curve from an idea to final execution.
  • Industrial/Product Designer
  • Design Strategist
  • Design Researcher
  • Design Consultant
  • Product Manager
  • Production Designer: Theatre/Television/Film
  • Interior and Spatial Designer
  • UI/UX Designer
  • Furniture Designer


Q: What is BSc. in Graphic Design about?
A: This programme focuses on visual communication, typography, and digital design.

Q: What are the course timings?
A: The course typically spans 4-years of full-time study and the timings are from 9:30 am to 4:30 pm.

Q: What will I learn in this course?
A: You’ll develop skills in graphic software, layout design, branding, illustration, and interactive media.

Q: Are there placement opportunities?
A: Yes, the programme often provides internships and industry connections.

Q: How important are industry visits?
A: Industry visits offer insights into real-world design projects and trends.

Q: Why choose this course?
A: If you’re intrigued by visual storytelling and creative communication, this programme prepares you for a dynamic graphic design career.

Q: What are JD Design Awards?
A: JD Design Awards recognize and showcase student creativity, offering exposure within the design industry.

Q: Is the course beneficial?
A: Absolutely, it equips you with practical skills to craft impactful visuals and succeed in the graphic design field.

Q: What’s the infrastructure like?
A: The programme provides modern design labs and resources to enhance your learning experience.

Q: Can I join through lateral entry?
A: Lateral entry options might be available based on prior qualifications and experience.

Q: Does JD School of Design offer scholarships and fee concessions?
A: Yes, JD School of Design offers a variety of scholarships and fee concessions to help students access education. For more information click here .