The Course
MA Fashion Communication
Become the voice of fashion
These postgraduate programmes are designed for participants looking to enter the design world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.
BENGALURU
Duration
2 years (full-time)
Eligibility
Any degree from the
UGC Recognised university
Certificate Type
Master Degree
Degree Issuing Authority
Collaboration with UGC Recognised University
Programme Overview
Dive into the art of storytelling within the fashion industry with a Master in Fashion Communication from JD School of Design. This program equips you with skills in visual communication, styling, photography, graphic design, and branding, empowering you to craft impactful narratives that resonate with diverse audiences. Explore the history and evolution of fashion media, analyze industry trends, and develop innovative communication strategies tailored to various facets of the fashion world.
The comprehensive curriculum of JD School of Design’s Master in Fashion Communication course is designed to offer both flexibility and specialization, allowing you to either broaden your knowledge or focus on specific areas of interest.
As marketing and communication are vital to the ever-changing fashion industry, this programme ensures you develop the expertise needed to connect fashion with broader cultural and societal dimensions, preparing you to leave a lasting mark on this exciting field.
- Gain an in-depth understanding of the fashion design process and master the tools essential for creating innovative products under the Master in Fashion Communication course.
- Equip yourself with advanced knowledge and skills to leverage emerging technologies in Fashion Communication, Styling, Graphic Design, and Media Management.
- Develop expertise in Fashion Journalism, Graphic Tools, Styling, Packaging Design, Editorial Content Management, and Business Management.
- Learn research methodologies for Media Planning and Editorial Content Management, culminating in a final Thesis project that demonstrates your mastery.
Graduating from JD School of Design’s Master in Fashion Communication will help students to :
- Explore and research critical themes in the realm of fashion communication.
- Promote creative methodologies to advance the industry.
- Develop striking visuals and engaging content tailored for multiple advertising mediums.
- Provide strategic solutions for advertising and journalism sectors.
- Gain holistic knowledge of fashion styling, merchandising, journalism, and digital marketing techniques.
- Learn to successfully launch and sustain a business in fashion communication.
Semester 1
- Fashion History
- Design Thinking
- Communication Design
- Research Methodology
- Consumer Behaviour
- Graphic Tools – I
Semester 2
- Journalism – I
- Fashion Forecasting
- Typography
- Fashion Law
- Graphic Tools – II
- Styling – I
Semester 3
- Journalism – II
- Visual Merchandising
- Communication Skills & Creative Writing
- E-Commerce
- Styling – II
- Graphic Tools – III
Semester 4
- Media Buying & Planning
- Editorial Content Management
- Digital Media Marketing
- Management Practices
- Graphic Tools – IV
- Project
- JD Design Award
- Case Studies: Develop skills to research market gaps and propose viable solutions.
- Industrial Visits: Gain firsthand exposure to industry trends and professional expectations.
- Self-Study: Enhance knowledge through independent exploration to complement classroom lessons.
- Classroom Lectures: Acquire essential knowledge and insights from expert-led sessions.
- Seminars: Engage in thought-provoking debates and discussions to refine critical thinking.
- Practical Sessions: Build creativity and technical expertise through industry-simulated workshops and labs.
- Demonstrative Learning: Master technical subjects with practical demonstrations.
- Group Work: Strengthen teamwork and collaboration skills while understanding team dynamics.
- Continuous Assessments: Regular evaluations conducted during the course to track and support student learning progress.
- Research Projects: Independent and collaborative projects designed to demonstrate a deep understanding of core concepts.
- Formal Exams: End-of-semester examinations that test mastery of course material under time constraints.
- Subject Presentations: Used selectively to assess communication abilities, professional demeanor, analytical thinking, and the ability to justify findings.
- Portfolio Reviews: Detailed assessments showcasing the development process from initial ideas to completed outcomes.
Once students graduate after completing the Master in Fashion Communication course from JD School of Design, they can pursue a career in any of the following :
- Fashion Journalist
- Fashion illustrator
- Graphic Designer
- Fashion Stylist
- Fashion Editor
- Fashion Writer
- Fashion Curator
- Visual Director
- Brand Spokesperson
- Marketing Strategist
- Copy Editor
- Fashion Critic
- Fashion Consultant
- Fashion Analyst
- Brand Manager
- Fashion Marketing Manager
- Fashion Blogger
- Visual Merchandiser
- Educator
- Creative Director
FAQ
A: This course bridges fashion and media, equipping students with essential skills in PR, styling, digital marketing, fashion journalism, and visual merchandising. You will also gain expertise in trend forecasting, branding, and visual storytelling, making it an ideal course for those passionate about narrating fashion’s evolving narrative through various media platforms.
A: The Master in Fashion Communication is a full-time, two-year course, divided into semesters, with each phase focusing on theoretical knowledge and practical application.
A: Yes, the Master in Fashion Communication course at JD School of Design welcomes international students and provides support with admissions, visa processes, and settling into campus life. The diverse student body adds a global perspective to the learning environment.
A: The course employs a blend of teaching methods, including lectures, workshops, live projects, group discussions, industry visits, guest lectures by experts, and hands-on studio work. This approach ensures a holistic learning experience.
A: Yes all the courses, including Master in Fashion Communication have a robust placement support, offering opportunities for internships and industry connections with leading fashion houses, PR agencies, media firms, and retail brands. The placement cell ensures students gain real-world experience and job placements aligned with their career goals.
A: Under JD School of Design’s Master in Fashion Communication course projects may include creating brand campaigns, developing visual merchandising concepts, producing fashion editorials, designing social media strategies, and analyzing consumer trends. These projects help build a comprehensive portfolio.